In this case, maybe they just want to watch a video rather than read an in-depth blog post.Įither way, you give your content more discoverability by putting it on YouTube. When you show up in both places, you give users even more options to view your content. Simply type in “how to fix my fridge” or “how to change spark plugs” and Google will give you the top YouTube videos based on your search. These videos show up for all sorts of searches. Google processes 3.5 billion searches per day, and many how-to based searches now include YouTube videos directly in the Google search engine result. Have you noticed more videos popping up in your search results? Google is the world’s largest search engine. It may have been a curious move at the time when Google bought YouTube in 2006, but now the merger has created the greatest one-two punch on the internet. If you want to learn how to quickly create learning content on YouTube, click here. Your YouTube videos will help your audience: Viewers swarm the site every day to learn new things and you can be there to help them with the relevant knowledge. If you create tutorial or how-to type content YouTube is a natural spot for you to add videos.Īccording to a new Pew research study that surveyed over 4,500 Americans in 2018, 87 percent of users said that YouTube is important for helping them figure out how to do things they haven’t done before. This is the same internal discussion your audience is most likely having around your content. If you are having trouble with something or want to learn a new topic, do you gravitate toward a great online video or a wordy blog post? So far, they’ve announced funding for education-based YouTubers like TED-Ed and Hank and John Green’s Crash Course.Īt this point, it’s unclear how much of the $20 million they are giving away to these creators, but it seems like a positive sign going forward. The company also set up a Learning Fund to support learning-based creators on YouTube.
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